Apple to raise UK app prices by 25% after post-Brexit fall in pound 

Apple is raising the prices of apps in the UK by 25 per cent after recent falls in the value of the pound.

The change means that an app or in-app purchase that previously cost 79p will now sell for 99p.

The move brings the pound to effective parity with the US dollar when it comes to buying apps, with a 99p app in Britain costing 99 cents in America.

 It follows higher prices for iPhones, iPads and Mac computers introduced in the second half of last year. The price changes for software do not affect the price of songs, films and TV shows in the iTunes Store.

 An Apple spokesman said: “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time.”

The change, which will take effect in the next week, pushes the UK price of the first tier to 99p